This project was initiated to empower farmers and gardeners by
providing a dedicated platform to sell their products directly
to buyers. The goal was to create a seamless marketplace
experience, enabling farmers to manage their listings, promote
their agricultural goods, and connect with potential customers
without intermediaries. The design focused on an intuitive user
interface, product categorization, QR-based verification, and a
membership system to foster trust between sellers and buyers.
Unfortunately, the project was discontinued midway due to the
client’s decision to cancel the development process. Despite
this, the design deliverables demonstrate a clear understanding
of user needs and marketplace workflows, and can serve as a
valuable reference for future projects.
